The first applicator launch took place in Ahmedabad on 27th April with over 150 applicators in attendance. The theme of the event was "Koi bhi problem... Ab no problem!". The event opened with 'Laughter Champion' Parag Kansara entertaining the applicators with his rustic humour. Then, he interacted with the crowd to understand the problems they faced and then declared that the solution for their problems "ROFF" is here! After the entire range was launched with fanfare in presence of Mr. Sushil Luniya, the applicators were taken through the interactive AV "Roff Guide to Problem Free Tile Fixing". The applicators were delighted to see such a large product range that would solve their common tile and stone fixing problems. After dinner, all the applicators were gifted a Roff Tool Kit.