The world is going through unprecedented times with the onset of the Corona Pandemic. This has led to significant changes in our attitudes to maintaining hygiene and cleanliness. There is a need for products which will aid us in achieving this. Responsible brands like Pidilite are in it for the long term. We will not only make products available, but also help with the transition to adopting a safer and cleaner lifestyle.
The customer segment that Pidilite is targeting is professional service providers where Pidilite has strong distribution and brand strength. This includes the retailer and end-user networks providing services to home owners.
The Dr. Safe hygiene range launched by Pidilite includes hand sanitizers, surface disinfectant sprays and sanitizing cleaner. The Dr. Safe hand sanitizer contains Aloe Vera which keeps the skin moisturized and not dry while the spray can be used on hard and soft surfaces and also on currency. Dr. Safe Sanitizing cleaner can be used on painted and polished surfaces and has an attractive fragrance.
With a range of products to offer and not just hand sanitizer, and effective dealer and user engagement plans, Pidilite is poised to gain significant market share in the hygiene category range.