# Roff (Pidilite)

> Roff is Pidilite's tile and stone fixing brand and offers one of India's widest ranges of tile and stone solutions: tile and stone adhesives, tile joint fillers (cementitious and epoxy grouts), under-tile waterproofing, stone care products (Tenax), specialised tile and stone cleaners, and application tools. The site also hosts selection and coverage calculators, problem-led solution guides, a dealer locator, and an extensive how-to blog on tiling, grouting, cleaning, waterproofing and stone care.

Roff is a brand of [Pidilite Industries Limited](https://en.wikipedia.org/wiki/Pidilite_Industries), India's largest adhesives and construction chemicals company, headquartered in Mumbai. Roff is India's leading tile and stone fixing brand, trusted by architects, contractors, and homeowners across the country. It also distributes stone care solutions from Tenax (Italy) and tiling systems from Litokol and Grupo Puma.

## Core Pages
- [Roff Home](https://www.roff.in/): Brand overview and entry point to products, solutions and tools.
- [About Roff](https://www.roff.in/about-roff/): Company background, mission and brand story.
- [All Product Categories](https://www.roff.in/product-category/): Index of every Roff and Tenax product category.
- [Discover Solutions](https://www.roff.in/discover-solutions/): Problem-led guides matching common tiling and stone challenges to the right products.
- [Roff Tiling Services](https://www.roff.in/roff-tiling-services/): Roff's professional tile installation service offering.
- [Technical Information](https://www.roff.in/technical-information/): Technical datasheets and product reference material.
- [Landmark Projects](https://www.roff.in/landmark-projects/): Notable completed projects using Roff solutions.
- [Find a Dealer](https://www.roff.in/find-a-dealer/): Locate Roff authorised dealers across Indian cities.
- [Contact Us](https://www.roff.in/contact/): Enquiry form and contact details.

## Product Categories
- [Tile & Stone Adhesives](https://www.roff.in/product-category/tile-stone-adhesives/): Cement- and polymer-based adhesives for tiles and natural stone, covering floor, wall, exterior, and vitrified tile applications.
- [Tile Joint Fillers](https://www.roff.in/product-category/tile-joint-fillers/): Cementitious and epoxy grouts and joint fillers for all tile types and joint widths.
- [Under-Tile Waterproofing](https://www.roff.in/product-category/under-tile-waterproofing/): Waterproofing products applied beneath tiles for bathrooms, wet areas and external surfaces.
- [Stone Care Range](https://www.roff.in/product-category/stone-care-range/): Tenax sealers, polishes, fillers and protectors for natural stone including marble, granite and engineered stone.
- [Tile & Stone Cleaners](https://www.roff.in/product-category/tile-stone-cleaners/): Specialised cleaners for tiles, ceramic, marble and stone surfaces.
- [Application Tools](https://www.roff.in/product-category/application-tools/): Trowels, spacers, mallets, floaters and grouting tools for tile installation.

## Products — Tile & Stone Adhesives
- [Roff New Construction Adhesive (NCA)](https://www.roff.in/products/roff-new-construction-adhesive-nca/): Cement-based tile adhesive for new construction applications.
- [Roff Non-Skid Adhesive (NSA)](https://www.roff.in/products/roff-non-skid-adhesive-nsa/): Non-slump adhesive for wall and overhead tile fixing.
- [Roff Vitrofix Adhesive](https://www.roff.in/products/roff-vitrofix-adhesive/): Adhesive specifically formulated for vitrified tiles.
- [Roff Vitrofix Ultra Adhesive](https://www.roff.in/products/roff-vitrofix-ultra-adhesive/): High-performance adhesive for large-format vitrified tiles.
- [Roff Extrofix Adhesive](https://www.roff.in/products/roff-extrofix-adhesive/): Adhesive for exterior and heavy-duty tile fixing applications.
- [Roff Extrofix Ultra Adhesive](https://www.roff.in/products/roff-extrofix-ultra-adhesive/): Premium exterior-grade tile adhesive for facades and elevations.
- [Roff Master Fix Adhesive](https://www.roff.in/products/roff-master-fix-adhesive/): General-purpose tile fixing adhesive for floors and walls.
- [Roff Vertifix](https://www.roff.in/products/roff-vertifix/): Adhesive engineered for vertical and wall tile applications.
- [Roff Tile Bonder](https://www.roff.in/products/roff-tile-bonder/): Polymer bonding agent to improve adhesion in tile installation.
- [Roff Yogafix Adhesive](https://www.roff.in/products/roff-yogafix-adhesive/): Flexible tile fixing adhesive for areas prone to movement.
- [Roff Tile Mate Wide Additive](https://www.roff.in/products/roff-tile-mate-wide-additive/): Additive for improved performance in wide-joint tile applications.

## Products — Joint Fillers & Grouts
- [Roff Sparkles](https://www.roff.in/products/roff-sparkles/): Decorative tile-joint filler with a sparkling finish for aesthetic grouting.
- [Roff Starlike Epoxy Grout](https://www.roff.in/products/roff-starlike-epoxy-grout/): Premium epoxy grout for hygienic, stain-resistant and waterproof tile joints.
- [Roff Rainbow Tile Mate (RTM)](https://www.roff.in/products/roff-rainbow-tile-mate-rtm/): Cementitious coloured tile-joint filler available in a wide colour range.
- [Roff Rainbow Tile Mate Epoxy Grout](https://www.roff.in/products/roff-rainbow-tile-mate-epoxy-grout/): Coloured epoxy grout combining aesthetics with epoxy durability.

## Products — Under-Tile Waterproofing & Repair
- [Roff Hyguard Ex](https://www.roff.in/products/roff-hyguard-ex/): Cementitious under-tile waterproofing membrane for bathrooms and wet areas.
- [Roff Bond Repair](https://www.roff.in/products/roff-bond-repair/): Bonding and repair product for damaged tile installations.

## Products — Tile & Stone Cleaners
- [Roff Cera Clean](https://www.roff.in/products/roff-cera-clean/): Specialised cleaner for tiles and ceramic surfaces.
- [Tenax Brio Top](https://www.roff.in/products/tenax-brio-top/): Maintenance cleaner for natural stone surfaces.

## Products — Stone Care (Tenax)
- [Tenax StoneFill — Epoxy Resin System](https://www.roff.in/products/tenax-stonefill-epoxy-resin-system/): Two-part epoxy resin system for filling and repairing cracks in natural stone.
- [Tenax Marvel Shine Pro](https://www.roff.in/products/tenax-marvel-shine-pro/): Marble polishing product to restore and enhance shine.
- [Tenax Durastone](https://www.roff.in/products/tenax-durastone/): Durable stone protection and surface treatment product.
- [Tenax Cera Fluida](https://www.roff.in/products/tenax-cera-fluida/): Liquid wax care product for stone surfaces.
- [Tenax Proseal](https://www.roff.in/products/tenax-proseal/): Penetrating impregnating sealer for natural stone.
- [Tenax Ager](https://www.roff.in/products/tenax-ager/): Colour-enhancing sealer for aged and textured stone finishes.
- [Tenax Eliox A+B](https://www.roff.in/products/tenax-eliox-a-b/): Two-part system for stone surface hardening and treatment.
- [Tenax Resina T8](https://www.roff.in/products/tenax-resina-t8/): Resin for bonding, filling, and reinforcing natural stone.
- [Tenax Anti-Efflorescence](https://www.roff.in/products/tenax-anti-efflorescence/): Treatment to prevent and control efflorescence on stone surfaces.
- [Tenax Mastic 3G Coloured (Solid / Liquid)](https://www.roff.in/products/tenax-mastic-3g-coloured-solid-liquid/): Coloured polyester adhesive and filler for stone, available in solid and liquid forms.
- [Tenax Thassos — Tropical](https://www.roff.in/products/tenax-thassos-tropical/): Specialist treatment for white Thassos and light-coloured marbles.
- [Tenax Epoxy Coating System](https://www.roff.in/products/tenax-epoxy-coating-system/): Epoxy protective coating system for stones and marbles.

## Products — Application Tools
- [Roff Grout Floater](https://www.roff.in/products/roff-grout-floater/): Rubber float for applying and finishing grout across tile joints.
- [Roff Grout Cutter](https://www.roff.in/products/roff-grout-cutter/): Tool for cleanly removing old or damaged grout from tile joints.
- [Roff Spacers](https://www.roff.in/products/roff-spacers/): Plastic spacers for maintaining consistent tile joint width during installation.
- [Notch Trowel](https://www.roff.in/products/notch-trowel/): Notched trowel for spreading tile adhesive at uniform depth.
- [Rubber Mallet](https://www.roff.in/products/rubber-mallet/): Mallet for tapping tiles level into adhesive during installation.

## Tools, Calculators & Selectors
- [Tile Adhesive Selector](https://www.roff.in/adhesive-selector/): Interactive tool to find the right adhesive for your tile type and surface.
- [Adhesive Coverage Calculator](https://www.roff.in/adhesive-coverage/): Estimate the quantity of adhesive required for a project area.
- [Joint Filler Coverage Calculator](https://www.roff.in/joint-filler-coverage-calculator/): Estimate grout and joint-filler quantity by tile size and joint width.
- [Tile Joint Filler Visualizer](https://www.roff.in/tile-joint-filler-visualizer/): Preview joint-filler and grout colours on different tile types before purchase.
- [Contractor App](https://www.roff.in/contractor-app/): Dedicated app for tiling contractors and professional applicators.

## Solutions (Discover Solutions)
- [Breaking Old Tiles?](https://www.roff.in/discover-solutions/breaking-old-tiles/): Tile-on-tile renovation — fix new tiles over old without demolition.
- [New Floor, but Old Method?](https://www.roff.in/discover-solutions/new-floor-but-old-method/): Why to switch from traditional cement bed to modern tile adhesives.
- [Leaking Bathroom?](https://www.roff.in/discover-solutions/leaking-bathroom/): Under-tile waterproofing solutions for leaking bathrooms.
- [Big Tile & Stone Fixing?](https://www.roff.in/discover-solutions/big-tile-stone-fixing/): Adhesives and methods for safely fixing large-format tiles and heavy stones.
- [External Elevation Tiles & Stone Fixing?](https://www.roff.in/discover-solutions/external-elevation-tiles-stone-fixing/): Exterior-grade solutions for facade and elevation tiling.
- [Fixing on Metal, Ply & Boards?](https://www.roff.in/discover-solutions/fixing-on-metal-ply-boards/): Tiling solutions for non-standard substrates including ply, metal and drywall.
- [Chipped / Spoiled Swimming Pools?](https://www.roff.in/discover-solutions/chipped-spoiled-swimming-pools/): Repair, waterproofing and tiling solutions for pool surfaces.
- [Stone Losing Its Beauty?](https://www.roff.in/discover-solutions/stone-losing-its-beauty/): Stone care, sealing and restoration using Tenax products.
- [Dirty / Cracked Tile Joints?](https://www.roff.in/discover-solutions/dirty-cracked-tile-joints/): Re-grouting, joint repair and grout replacement solutions.
- [Fixing Engineered & Composite Stones?](https://www.roff.in/discover-solutions/fixing-engineered-and-composite-stones/): Adhesive systems for engineered and composite stone panels.
- [Fixing in Vibration Areas?](https://www.roff.in/discover-solutions/fixing-in-vibration-areas/): Flexible adhesives for areas subject to structural vibration.

## Brand Partners
- [Tenax](https://www.roff.in/tenax/): Roff's Italian natural-stone care brand; sealers, polishes, resins and fillers for marble, granite and engineered stone.
- [Litokol](https://www.roff.in/litokol/): Italian tiling and grouting systems brand distributed by Roff in India.
- [Grupo Puma](https://www.roff.in/grupo-puma/): Spanish construction mortars and tile fixing systems brand distributed by Roff.

## Campaign Pages
- [Why Roff Tile Adhesives Are Better Than Cement](https://www.roff.in/why-roff-tile-adhesives-are-better-than-cement-for-fixing-tiles/): Adhesive vs. cement-bed comparison — performance, safety and longevity.
- [Fix Tiles With Roff, Not Cement](https://www.roff.in/fix-tiles-with-roff-not-cement/): Campaign promoting modern tile adhesives over traditional cement fixing.
- [Enhance Your Tiling With Tile Joint Fillers](https://www.roff.in/enhance-the-beauty-of-your-tiling-with-tile-joint-fillers/): Campaign on the aesthetic and functional role of quality grouts.

## Blog
- [Blog — All Posts](https://www.roff.in/blogs/): Full Roff blog index — 150+ how-to articles on tiling, grouting, stone care, cleaning, waterproofing and tile trends.

Topics covered across the blog:
- Tile adhesives: choosing the right type, adhesive vs. cement, vitrified tile fixing, wall tiles, exterior elevations, tile-on-tile renovation, swimming pool tiling, surface preparation, troubleshooting loose or cracked tiles.
- Joint fillers and grouts: cementitious vs. epoxy grout, grout colour selection, gap filling, re-grouting, bathroom grout, epoxy grout benefits, Roff Sparkles and Starlike applications.
- Tile and stone cleaning: bathroom tile cleaners, floor cleaner liquids, stain removal, marble floor care, granite polishing, specialist vs. regular cleaners.
- Stone and marble care: stone sealers, marble polishing, crack repair in marble, stone cladding, Tenax product guides, epoxy coating for stone.
- Waterproofing: under-tile waterproofing, bathroom leakage prevention, waterproof epoxy grout.
- Tools and accessories: tile spacers, rubber mallets, notch trowels, grouting floaters.
- Tile selection and trends: vitrified tiles, large-format tiles, tile laying patterns, colour and global trends, external elevation trends.

## Customer Stories
- [Customer Stories](https://www.roff.in/customer-stories/): Testimonials from dealers, distributors, contractors, architects and end-customers on Roff product experience.

## Optional
- [Roff Dealers in Mumbai](https://www.roff.in/find-a-dealer/roff-dealers-in-mumbai/)
- [Roff Dealers in Delhi](https://www.roff.in/find-a-dealer/roff-dealers-in-delhi/)
- [Roff Dealers in Bangalore](https://www.roff.in/find-a-dealer/roff-dealers-in-bangalore/)
- [Roff Dealers in Hyderabad](https://www.roff.in/find-a-dealer/roff-dealers-in-hyderabad/)
- [Roff Dealers in Chennai](https://www.roff.in/find-a-dealer/roff-dealers-in-chennai/)
- [Roff Dealers in Kolkata](https://www.roff.in/find-a-dealer/roff-dealers-in-kolkata/)
- [Roff Dealers in Pune](https://www.roff.in/find-a-dealer/roff-dealers-in-pune/)
- [Roff Dealers in Ahmedabad](https://www.roff.in/find-a-dealer/roff-dealers-in-ahmedabad/)
- [Roff Dealers in Surat](https://www.roff.in/find-a-dealer/roff-dealers-in-surat/)
- [Roff Dealers in Jaipur](https://www.roff.in/find-a-dealer/roff-dealers-in-jaipur/)
- [Roff Dealers in Lucknow](https://www.roff.in/find-a-dealer/roff-dealers-in-lucknow/)
- [Roff Dealers in Kanpur](https://www.roff.in/find-a-dealer/roff-dealers-in-kanpur/)
- [Roff Dealers in Nagpur](https://www.roff.in/find-a-dealer/roff-dealers-in-nagpur/)
- [Roff Dealers in Indore](https://www.roff.in/find-a-dealer/roff-dealers-in-indore/)
- [Roff Dealers in Bhopal](https://www.roff.in/find-a-dealer/roff-dealers-in-bhopal/)
- [Roff Dealers in Patna](https://www.roff.in/find-a-dealer/roff-dealers-in-patna/)
- [Roff Dealers in Ghaziabad](https://www.roff.in/find-a-dealer/roff-dealers-in-ghaziabad/)
- [Roff Dealers in Coimbatore](https://www.roff.in/find-a-dealer/roff-dealers-in-coimbatore/)
- [Roff Dealers in Kochi](https://www.roff.in/find-a-dealer/roff-dealers-in-kochi/)
- [Roff Dealers in Kozhikode](https://www.roff.in/find-a-dealer/roff-dealers-in-kozhikode/)
- [Roff Dealers in Saharanpur](https://www.roff.in/find-a-dealer/roff-dealers-in-saharanpur/)
- [Roff Tools QR Code](https://www.roff.in/roff-tools-qrcode/): QR-based access to Roff's online tools.
- [Joint Filler Visualizer — Touchscreen Tool](https://www.roff.in/tile-joint-filler-visualizer/touchscreen-tool/): Touchscreen variant of the joint-filler visualizer.
- [Pidilite Unveils Roff Sparkles](https://www.roff.in/trending-in-roff/pidilite-unveils-roff-sparkles/)
- [Roff Launches Next Gen Adhesive for Drywall Applications](https://www.roff.in/trending-in-roff/roff-launches-next-gen-adhesive-for-trending-drywall-applications/)
- [Dr Safe Hygiene Range Launched by Pidilite Roff](https://www.roff.in/trending-in-roff/dr-safe-hygiene-range-launched-by-pidilite-roff/)
- [Roff's First TV Commercial in Karnataka](https://www.roff.in/trending-in-roff/roffs-first-ever-tv-commercial-in-karnataka/)
- [Sitemap](https://www.roff.in/sitemap/): Full site map.
- [Privacy Policy](https://www.roff.in/privacy-policy/)
- [Terms of Use](https://www.roff.in/terms-of-use/)