Roff “Magar Ki Jakad” is the first TV commercial for brand Roff, which has been piloted in Karnataka. This is the first big step in the consumer journey of Roff. The key message of the TV Commercial is ‘Fix tiles with Roff, not with cement Kyunki Roff mein hain Magar ki Jakad.’
The TVC campaign has also been supported by lot of on ground activations like hoardings, PR activities, digital campaign including social media, Dealer Meets, User Meets, Van Branding and In-shop branding. This campaign has created a lot of buzz amongst Roff dealers, contractors, architects and especially consumers.
This over a period of time will be scaled up in other parts of the country.