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The beauty of tiles must last a lifetime.
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Beautify with colourful tile joint fillers!
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Solutions to Modern Tile & Stone Fixing Challenges

A quick fix won’t do. Your dream home deserves nothing less than solutions crafted by the experts.


Tile Joint Filler Visualizer

Keep it subtle with a matching grout shade or dive into a pop of fun colours? Try it yourself. Decide.

Roff Product Solutions

The one-stop shop for all your tile and stone fixing requirements!

Roff Tenax Application Tools Group Packshot FY23 (2)

useful tools

Friendly tools to help you select the right product, match shades to your tiles, and estimate the right quantity.

Joint Ventures

Our successful collaborations with other industry experts.

Best-in-class Stone care product solutions Sealers, Mastics, Epoxy Coatings & Polishes

Leading specialised Grout range from Italy (Advanced PU and EpoxyGrout)

Spanish expert in powder based adhesive & mortar technology (Technical Mortars & Specialised Adhesives)


Customer Stories

Happy tile-tales that keep us going.

Roff – The Tile & Stone Fixing Expert

Roff, from the house of Pidilite Industries Ltd., India’s leading adhesives company, provides cutting-edge tile and stone fixing solutions. It has developed a vast portfolio of technologically advanced products with global expertise merged with local intelligence; making them tile and stone fixing experts. With a complete range right from waterproof floor tile adhesive to wall tiles fixing chemical, Roff has it all. In fact, numerous years in the industry has made Roff intuitive about the current market needs and demands, from the perspective of both architects as well as consumers.

With over 20,000+ partnering architects and contractors, Roff has an unparalleled network in the Industry. Moreover, they have 300+ trained experts who strive to deliver the best personalized solution to your projects

Roff Tile and stone fixing solutions add both beauty and durability to your home. In comparison to the average tile adhesive price in India, Roff tile and stone adhesives come at an affordable cost making the roff adhesive price very competitive.

Roff’s best-in-class global collaborations with other industry experts have played a pivotal role in creating niche-specific advanced products. Pidilite has partnered with Tenax, Italy to provide stone fixing solutions that help to retain the magnificence of your homes in the long run. Joint Venture with Litokol, Italy ensures exclusive distribution of its wide range of products through Pidilite. Spanish expert in tile adhesives & technical mortar technology, Grupopama is in a joint venture with Pidilite to provide a world class tile adhesive range in the Indian market.

Being a leading tile and stone fixing expert with a vast portfolio of technologically driven advanced products; Roff offers aesthetics and endurance to your spaces.

The World of Roff
Explore the diverse portfolio of products and test the tools designed specifically to help you decide which the right product is and what its right quantity is. You can also view the various solutions to modern tile & stone fixing challenges by Roff.The Customer Stories section is a collection of experiences with Roff that our various stakeholders have shared.More on the self-service tools is below:-

Tile Joint Filler Visualizer
In a technologically-driven new age, Roff is bringing in smart techniques to help you make the right and quick decisions. The Tile Joint Filler Visualizer is a first of its kind tool to visualize different tile joint fillers with various tile designs.

Grout Coverage Calculator
It’s a 2-step method that helps to estimate the right quantity of tile joint fillers as per your project’s need.

Adhesive Coverage Calculator
It’s a 2-step method to arrive at the exact quantity of tile adhesive, considering that each tile adhesive coverage is different depending on its properties.

Tile Adhesive Selector
The tile adhesive selector is a comprehensive tool to help you choose the right tile adhesive online based on your selection of room, type & size of tile, and type of surface.

Why Choose us?

  • ● Innovative and cutting-edge products that adhere to both Indian and European technical standards
  • ● Global expertise with local intelligence
  • ● Relevant products for diverse applications
  • ● 300+ trained experts
  • ● 7,500+ dealer network
  • ● 20,000+ partnering architects and contractors
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