why ROFF?

For the beauty of tiles and stones must last a lifetime and beyond!

About ROFF​


Roff, from the house of Pidilite Industries Ltd., is one of the leading tile adhesive companies in India. We are committed to providing our customers with cutting-edge tile and stone fixing solutions. Pidilite Roff products are technologically advanced bringing in global expertise with local intelligence.

We are committed to a continual process of innovation and consistency to remain ahead of the curve vis-à-vis our offerings. Roff has expanded its manufacturing footprint across the country, with its state-of-the-art infrastructure; ensuring quality, consistency and prompt service making it an Industry leader among the myriad tile adhesive brands. We are dedicated to delivering a wide range of products that adhere to both Indian and European technical standards across all our plants. With over 10+ manufacturing plants and 300+ trained personnel, Roff is fully equipped to provide on-site technical assistance for product recommendations, sample testing, and problem redressal making it a pioneer among the other tile adhesive brands.

In our endeavour to deliver long-lasting solutions, we acknowledge the role of architects in creating awareness about best-in-class global practices. We ensure last-mile delivery by training applicators and contractors across the country to ensure the best results for the customers.

Key highlights of Roff

  • 10+

    Manufacturing Plants
    Across India

  • 300+


  • 1,000+


  • 7,500+

    Strong Dealer Network

  • 10,000+


Pidilite is a consumer-centric company committed to quality and innovation. For decades, we have been pioneering products for small to large applications, at home and in industry, which have forged strong bonds with people from all walks of life.

From adhesives, sealants, waterproofing solutions, and construction chemicals to arts and crafts, industrial resins, polymers and more, our product portfolio is as diverse as it is ever-evolving. Today, our brands are trusted household and industrial names and we are the market leader in adhesives.

Our Timeline

Testimony to our commitment of serving with nothing less than best.

  • 1959
  • 1965
  • 2001
  • 2004
  • 2005
  • 2013
  • 2015
  • 2016
  • 2019
  • 2020

Plants ​commissioned​ for Acron Brand of Pigment ​Emulsion ​& Fevicol ​Brand of Adhesive.

Fevicol ​established as carpenter’s preferred ​choice​.

DR. FIXITis introduced.

Pidilite reaches ​1000 Cr. mark.

Roff brand of construction​ chemicals is acquired.

Incorporated​ ‘Pidilite Middle East Ltd.’ in Dubai​. 

Acquired ​Jupiter ​Chemicals​ in Dubai.

Incorporated subsidiary​ company, Percept Waterproofing Services Ltd.​ — A waterproofing consultancy & ​project-based ​service.

On April 10th,​ Mr. Bharat Puri​ took charge as​ MD of Pidilite.​ Took over NINA Constructions​ — A waterproofing consultant & services ​provider.

Pidilite forms JV​ with Italy’s ICA. Awarded the​ ‘Most Promising Company Of The Year Award’ at ​the CNBC-TV18, 11th Indian Business Leader Awards (IBLA).

Forms JV with Litokol ITALY, technology leaders in Specialized Tile Grouts.​
JV formed with Grupo Puma, leaders in Mortar & Specialized Tile Adhesive.

Entered into JV with Tenax – Global Leader in Stone care chemicals range.

Joint Ventures

Our successful collaborations with other industry experts.

Best-in-class Stone care product solutions Sealers, Mastics, Epoxy Coatings & Polishes

Leading specialised Grout range from Italy (Advanced PU and EpoxyGrout)

Spanish expert in powder based adhesive & mortar technology (Technical Mortars & Specialised Adhesives)


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